The Madhya Pradesh Pavilion at ITB Asia 2026 highlights the state’s cultural heritage, UNESCO sites, wildlife, wellness, and sustainable tourism. VR experiences and traditional GI-tagged snacks engage international visitors, while B2B meetings with operators aim to expand MP’s overseas travel packages and attract more foreign tourists.
India
-Oneindia Staff
Bhopal, October 21, 2026: The Madhya Pradesh Pavilion has emerged as a major attraction at ITB Asia 2026, the international tourism trade show being held at the Sands Expo and Convention Centre, Marina Bay Sands, Singapore. Dr. Shilpak Ambule, High Commissioner of India to Singapore, inaugurated the pavilion in the presence of Dr. Ilayaraja T., Secretary of the Tourism Department and Managing Director of the Madhya Pradesh Tourism Board, along with officials and key stakeholders from the global tourism industry.
The pavilion highlights Madhya Pradesh’s diverse tourism offerings, including its rich cultural heritage, UNESCO World Heritage Sites, wildlife destinations, spiritual centres, wellness experiences and sustainable tourism initiatives. Through its presentation, the state aims to attract international travellers by showcasing its historical monuments, cultural traditions and natural landscapes.
The Madhya Pradesh Pavilion at ITB Asia 2026 highlights the state’s cultural heritage, UNESCO sites, wildlife, wellness, and sustainable tourism. VR experiences and traditional GI-tagged snacks engage international visitors, while B2B meetings with operators aim to expand MP’s overseas travel packages and attract more foreign tourists.
Visitors to the Madhya Pradesh Pavilion can explore prominent tourist destinations through Virtual Reality (VR) technology, offering an immersive introduction to the state’s attractions. The pavilion also highlights Madhya Pradesh’s culinary heritage through traditional hospitality. GI-tagged Morena Gajak and Ratlami Sev are being served to international guests, giving them a taste of the state’s distinctive local flavours. By combining technology, cultural heritage and regional cuisine, the pavilion presents a varied tourism experience for visitors from across the world.
B2B Meetings Aim to Boost International Tourism
The three-day ITB Asia 2026 event will conclude on October 23. During the exhibition, the Madhya Pradesh Tourism Board team is holding Business-to-Business (B2B) meetings with leading tour operators, travel agents and investors from Singapore and other parts of Southeast Asia. The meetings aim to strengthen Madhya Pradesh’s presence in international travel packages and itineraries, expand its reach in overseas markets and explore new opportunities for tourism investment in the state.
Focus on Increasing Foreign Tourist Arrivals
Madhya Pradesh’s participation in ITB Asia 2026 is also expected to provide insights into emerging trends and preferences in the Asian outbound tourism market. These insights will help the state develop targeted marketing strategies and strengthen its positioning as an international travel destination. Through its participation, the Madhya Pradesh Tourism Board aims to increase the state’s visibility among international travellers, build stronger partnerships with tourism industry stakeholders and support efforts to attract more foreign tourists.
