American Pecans partnered with ITRH Ki Diwali x IBTIDA – Ek Mehfil, becoming the official snacking partner for a star-studded celebration. This collaboration brought delicious, naturally rich pecans to a festive gathering of entertainment and fashion icons, enhancing the Diwali experience with their unique flavor and satisfying crunch. Discover how pecans elevated the festivities.
In The News
-Staff
American Pecans partners as official snacking partner for ITRH Ki Diwali X IBTIDA – Ek Mehfil. 28th October 2026, Mumbai: The festive season calls for great food, wonderful company and moments worth celebrating- American Pecans brought these elements together as the snacking partner for ITRH Ki Diwali x IBTIDA – Ek Mehfil, a strategic partnership led by branding and marketing agency Bottomline Media Pvt. Ltd. Hosted by Mohit Rai & Ridhi Bansal, the celebration witnessed some of the biggest names from the entertainment and fashion worlds for a memorable Diwali gathering.
American Pecans added a flavorful dimension to the festivities, celebrating the joy of snacking with a nut known for its naturally rich, buttery taste, delicate sweetness and satisfying crunch. Versatile and delicious, American Pecans make for an enjoyable snack on their own and a delightful addition to festive recipes, from indulgent desserts to savoury creations. Their distinctive flavour makes them a fitting addition to celebrations where food is as much a part of the experience as the company.
American Pecans partnered with ITRH Ki Diwali x IBTIDA – Ek Mehfil, becoming the official snacking partner for a star-studded celebration. This collaboration brought delicious, naturally rich pecans to a festive gathering of entertainment and fashion icons, enhancing the Diwali experience with their unique flavor and satisfying crunch. Discover how pecans elevated the festivities.
Image Caption: Rekha Bhardwaj with American Pecans at ITRH Ki Diwali with IBTIDA- Ek Mehfil. The evening saw the presence of Shilpa Shetty, Huma Qureshi, Mrunal Thakur, Kusha Kapila, Sophie Choudry and Nimrat Kaur, Aparshakti Khurana among other guests. Adding a soulful musical note to the celebrations, Rekha Bhardwaj delivered a captivating performance, bringing warmth and melody to the festive atmosphere.
With American Pecans bringing their signature flavour to the occasion, ITRH Ki Diwali x IBTIDA – Ek Mehfil celebrated the many pleasures of the season, where delicious snacking, music and togetherness came together to make the festive experience even more special.
