Adani Cement staged an aerial tribute to Maa Durga at its Kymore plant, using 15,000 cement bags to form a 70 by 70 foot image. The project blends brand values of trust and strength with cultural heritage, highlighting teamwork, community spirit and Navratri celebrations for 2026.
India
-Oneindia Staff
Adani Cement has created a large-scale aerial tribute to Maa Durga using 15,000 cement bags at its Kymore plant in Madhya Pradesh as part of its Navratri and Durga Puja 2026 campaign. Titled *Jahan Vishwas, Wahan Shakti*, the initiative brought together 15,000 bags of Ambuja Cement and ACC cement, representing 750 tonnes of cement, across a 70 ft × 70 ft canvas. The installation involved 12,600 man-hours of collective effort, with the complete image of Maa Durga becoming visible only when viewed from above. According to the company, the installation is the first and only aerial tribute to Maa Durga created by a cement company using packed cement bags.
The installation was created by carefully arranging thousands of cement bags to form the image of Maa Durga. From ground level, the bags appeared as individual units placed in precise patterns. However, as the camera moved upwards, the arrangement revealed the goddess’s crown, eyes, ten arms and flowing form.
Adani Cement staged an aerial tribute to Maa Durga at its Kymore plant, using 15,000 cement bags to form a 70 by 70 foot image. The project blends brand values of trust and strength with cultural heritage, highlighting teamwork, community spirit and Navratri celebrations for 2026.
The making of the installation and its aerial reveal have been captured in a digital film for the company’s digital and social media platforms. The film begins with close-up visuals of people working, moving cement bags and arranging them across the site. It gradually shifts to an aerial perspective, revealing how the individual bags come together to create a monumental image of Maa Durga.
The campaign uses this transformation to highlight the role of collective effort in creating something larger than the sum of its individual parts.
Campaign Combines Trust and Strength
The campaign’s central theme, *Jahan Vishwas, Wahan Shakti*, brings together two key brand associations within Adani Cement’s portfolio. While Shakti represents Ambuja Cements’ promise of strength, Vishwas reflects ACC’s legacy of trust. Through the image of Maa Durga, revered as a symbol of strength and protection, the campaign connects these brand values with faith, tradition and collective endeavour.
The use of cement bags as the medium also links the tribute to the material used to build homes and infrastructure.
Celebrating Kymore’s Cultural Heritage
The initiative also highlights Kymore’s connection with the company’s history and the region’s cultural traditions. ACC’s cement plant in Kymore was established in 1923, and the community has a longstanding tradition of celebrating Ram Leela.
Through the installation, Adani Cement aims to celebrate the local community and the spirit of devotion associated with Navratri and Durga Puja. The campaign combines a large-scale physical installation with digital storytelling to present a tribute to Maa Durga, while bringing together the themes of faith, strength, trust and community participation
