In an era dominated by quick beauty solutions and chemical-based skincare, Sri Ranganayagi Ashok, Founder and CEO of TurmaRoot, is leading a quiet yet meaningful movement back to India’s Ayurvedic roots. Based in Coimbatore, Tamil Nadu, the young entrepreneur and mother of two has transformed a deeply personal concern into a purpose-driven wellness brand that is redefining how families approach skin and hair care.
Her journey began with a simple question every parent asks: Are the products we use truly safe for our families? That question inspired months of research into classical Ayurvedic texts, including the Charaka Samhita, and ultimately led to the birth of TurmaRoot India’s first ritual-centric, non-cosmetic Ayurvedic wellness brand.
Rather than promising instant beauty, TurmaRoot encourages something increasingly rare: patience, consistency, and authentic self-care rooted in traditional Indian wisdom. Every formulation is crafted using time-honoured herbs such as turmeric, manjistha, vetiver, and pathimugam, reinforcing the belief that healthy skin is achieved through mindful daily rituals, not shortcuts.
Sri’s vision has earned widespread recognition, including honours such as Outstanding Mompreneur 2026, Asia’s Top 100 Influential Women 2026 in the Sustainable Entrepreneur category, and recognition as an Ayurvedic Lifestyle Educator. Today, through TurmaRoot, she is not merely building a wellness brand she is preserving an important part of India’s cultural heritage and inspiring families to embrace wellness as a way of life.
